Each engine moves the system forward.
Nine core capabilities bringing together methods, tools and learning. Some already support production; others are still expanding.
Explore other internal engines ↓
Nova
Editorial creation
Shapes stories and content with a voice suited to their audience, purpose and format.
Editorial creation · IOX and PlayFunHow it connects to the system
Provides editorial structures and criteria for PlayFun stories and IOX content, with different profiles for each purpose, audience and format.
Prisma
Visual identity
Connects visual direction, composition and continuity to care for characters, scenes and identities.
Visual direction · PlayFun and OIXEN ARTHow it connects to the system
Connects composition, identity and visual continuity across ART, PlayFun and IOX. Enables approved assets to be reused and consistency between deliveries to be reviewed.
Axioma
Quality
Brings together review criteria to detect errors, check consistency and preserve evidence of corrections.
Quality · A shared method in developmentHow it connects to the system
Connects quality criteria to the review of each delivery: narrative and visual consistency, evidence and corrections. Its application is adapted to each project.
Atlas
Knowledge
Organises sources, assets, versions and relationships to reuse knowledge without losing its origins.
Continuity · All projectsHow it connects to the system
Preserves the origin of sources, versions and relationships between assets. Provides continuity for ART, PlayFun and IOX, and a reusable foundation for new initiatives.
Lingua
Language
Guides the linguistic adaptation of content, considering voice, context and the intended audience.
Language and adaptation · Progressive developmentHow it connects to the system
Supports translation and linguistic adaptation in PlayFun and IOX while preserving voice, meaning and context. New languages require specific review.
Helios
Distribution
Coordinates content preparation and distribution by channel, tracking versions and deliveries.
Distribution · Pilots and expanding capabilitiesHow it connects to the system
Links approved content, channel and version to prepare and track distribution. Channels are expanded progressively.
Pulsar
Learning
Connects results, quality and usage to learn from each delivery and propose verifiable improvements.
Measurement · Records and system developmentHow it connects to the system
Connects usage records, results and quality to improvement proposals. Separates observations from hypotheses before guiding new iterations.
Aurea
Finance
Supports financial decisions by considering costs, liquidity, alternatives and future effects.
Finance · Internal decision supportHow it connects to the system
Provides a shared financial assessment of costs, liquidity, alternatives and future effects. Supports internal decisions about production, tools and growth.
Revenue & Launch
Product and market
Connects needs, value propositions and market tests before expanding an initiative.
Product and launch · Staged validationHow it connects to the system
Connects needs, value propositions and market tests across ART, PlayFun, IOX and future initiatives. Helps decide what to validate before increasing investment.
Other internal engines
Specialist capabilities that extend the system: preparing each launch, improving how we work and caring for the customer experience.
Cénit
Editorial planning
Focus. Prepare. Move forward.
Organises each editorial launch, connecting milestones, dependencies and evidence to guide the next step.
In internal use
How it connects to the system
Connects Revenue & Launch strategy to editorial preparation, Helios distribution, Pulsar learning and Aurea financial assessment.
Evolutio
Capabilities and improvement
Observe. Test. Improve.
Reviews tools and processes, identifies friction and turns verified improvements into reusable practices.
Active internal review
How it connects to the system
Works with Atlas to preserve knowledge, Axioma to assess quality and Aurea to evaluate resources. Improves how the engines work.
Éter
Customer care and experience
Listen. Clarify. Support.
Designed to organise enquiries, prepare clear replies and follow each case through to resolution.
In development
How it connects to the system
Its design connects Atlas sources, Lingua tone and Axioma review. Authorised communications will be coordinated with Helios.
From knowledge to product
The engines develop progressively: organised knowledge, operational processes and applications. Their product identity accompanies this evolution; it does not mean they are all available as standalone applications.